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Nick Gillett: How independent brands can influence customer behaviour

Published:  17 July, 2023

Influencing consumers is something that all spirits brands try to do but it’s harder than you think.

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Diageo urges drinkers to ‘Know When to Stop’ at Christmas

Published:  19 November, 2021

Smirnoff and Johnnie Walker maker Diageo has launched a new global responsible drinking campaign aimed at urging people to know when to say enough’s enough this Christmas.

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Campari becomes Portman Group’s newest member

Published:  20 October, 2020

The Portman Group has welcomed Campari UK as its newest member

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Fears of Brits binge drinking through lockdown unfounded, says Portman Group

Published:  05 June, 2020

The majority of Brits are drinking the same or less compared to before lockdown, with a large majority remaining within the UK chief medical officers’ (CMO) low risk guidelines (14 units per week), according to new research released today by the Portman Group.  

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Double digit growth for Diageo brands as “Nation’s love of gin continues"

Published:  25 July, 2019

Sales of gin continue to boost spirits sales at Diageo, as Tanqueray and Gordon’s clock yet another year of double digit growth.

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Industry asked: how much drink is too much?

Published:  27 April, 2018

How much is too much? Are new rules needed to stop drinks brands implying their products can improve mood? Does the industry still use sexist imagery to advertise drinks?

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Diageo reaches five million milestone in its efforts to tackle drink driving

Published:  14 December, 2017

Diageo has secured over five million pledges from people who have vowed never to drink and drive.

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